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What’s the cost of buying users from Facebook and the other ad networks? – TechCrunch

What’s the cost of buying users from Facebook and the other ad networks? – TechCrunch


This post reveals the cost of acquiring a customer on every ad channel my agency has tested.

The ad channels include Facebook, Instagram, YouTube, Quora, Google Search, Google Shopping, Snapchat, LinkedIn and others.

Using this data, you can reduce your costs by identifying which channels are a likely fit for your own product. Then you can focus on testing just those channels to start.

I’m pulling data from my agency’s experience testing 15+ ad channels and running thousands of ads for dozens of Y Combinator startups.

This post leaves you with a prioritized to-do list of which channels might work for your product, and reference points for how much you can expect to pay if you get those channels to work.

Which ad channels should I use?



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